Conversion specialists convert to Moove
Website struggling to convert? You need RedEye. These are the guys with practical, in-house expertise in usability, web analytics, behavioural email, user experience design and AB/multivariate testing. They’re smart, savvy folk with their fingers on the pulse of modern communications and a head full of webby ideas. For some reason, we got on famously.
The Brief
When designing a website, target audience is critical. You might love a pink and yellow-spotted background with dove clipart flapping randomly across the screen. Luckily, you’re not buying from yourself. You are? Might we suggest a Business Basics course. In this instance, we had to appeal to senior executive management while keeping the colour scheme in line with RedEye’s branding. A clean layout with a corporate look and feel was the order of the day.
Website design
If you’re going to grab attention, it always pays to have a nifty trick or two up your sleeve. That’s why we cunningly made the ROI calculator the main focus of the website layout. This calculator acts as a little 24-hour salesman, capturing users’ attention and encouraging them to enquire.
The RedEye newsletter
Newsletters to RedEye are like the Thames flowing through London. They market their services and increase clients’ sales (through basket-abandonment emails, for example). We designed and coded these email templates based on the wireframes provided by RedEye. Now the rather smart people at RedEye can focus on their genius skill set of creating content that gives their clients such a phenomenal return.
Results
Results from our email campaigns have been staggering for RedEye’s clients. Haven Holidays achieved 2,815% ROI from our abandoned-basket trigger email and Sainsbury’s Bank gained over 750% ROI with our behavioural email.