In business, attracting new customers is a question of life and death, especially for a startup like amoCRM. The aim here was to do just that with the brand and website overhaul: attract new users for the product.
Re-designing the website
Online, nothing attracts new sign-ups like a clean, intelligent and user-friendly visual design. Clear page structures, intuitive user journeys and a focus on strong calls to action all add up to a sales chart breaking all records.
Calls to action, conversions
Research shows that visitors have about eight seconds to get excited by your website. Therefore, we structured the site layout in such a way that visitors’ attention is instantly drawn to amoCRM’s main features. As a result, understanding of the application’s key benefits shot up and conversions skyrocketed.
After the launch of the new design, clients’ conversion rates have increased twofold!
Landing pages & A/B testing
The true test of a website is in the testing – A/B testing, to be precise, where we make one change to a website at a time and gauge reaction. We did this by designing several landing pages and, working closely together with amoCRM, tested their performance. The winning landing page outperformed the others by a staggering 61.86%.