Claire has 12+ years of experience across a range of areas including project management, sales and marketing. As part of our Client Services Team, Claire supports our new and existing clients with their projects.
We’re very happy to be kicking off our Meet our Client Series with our awesome long-term client, Sonia Schechter, Chief Marketing Officer at Marxent, based in the US.
Marxent works in the very cool space of Augmented Reality and Virtual Reality. We’ve been working together for the past four years during which time Marxent have grown from a small team of 6 to 50+ people.
We caught up with Sonia and asked her to share some news from Marxent, what it’s like working with Moove and her role as a Marketer.
Marxent offers market-leading expertise in the latest Augmented Reality and Virtual Reality for Android, iOS, Oculus Rift, GearVR and more. Here’s a link to our VisualCommerce explainer, there are more videos on our website here plus we have a YouTube Channel.
We’re proud of all of our client relationships but if I had to highlight a few it would be Lowe’s Innovation Labs and the Lowe’s Holoroom, also CPG Building Products (AZEK/TimberTech), Novartis and Hologic.
It’s been a great experience. We move quickly and Moove has been able to help us evolve by being nimble, responsive and flexible.
Moove provided the most thoughtful proposal and had expertise in developing WordPress sites. We wanted a WordPress expert that also had design capabilities and was extremely responsive. Moove turned out to be all three of these things and has been a great ally over the past many years.
Our marketing strategy for the past 4 years has been largely dependent on inbound online leads. That means that most customers first interact with Marxent through our web presence. Moove is a huge part of that and has truly set us apart from the competition. The sheer depth of our content and the way it is a huge differentiator. The look and feel generate buyer confidence. We have been very pleased with the relationship and the outcomes.
Measuring marketing ROI across channels. Even though everything is measurable, with so many channels it has become harder to pinpoint the actual customer journey and how to value various marketing and advertising channels.
SEO and our WordPress blog, all the way. It makes content development and distribution so easy.
Yes, definitely. It is a great relationship for us and has worked well for us throughout the past 4 years. In the time we’ve been working with Moove, we’ve gone from a very small 6 person firm to a 50+ person company. Moove has been with us every step of the way.
That’s a good question. I’m not really using any one source in particular right now and tend to rely on search to go deeper on topics of immediate interest. My core principals rely on marketing through creating valuable content and distributing that content.
We have carved a unique niche for ourselves in Augmented Reality and Virtual Reality and are looking forward to an exciting era of growth.
Thanks Sonia! Here’s to the next four years!
We were so inspired by our catch up with Sonia that we decided to check out Virtual Reality for ourselves. Here are a few photos of us exploring the VR world with Google Cardboard. Very cool! If you’ve not done so already we encourage you to check it out!
You can also view a short video of us all mesmerised and immersed in VR here.