Your enterprise business needs a new website and someone suggests WordPress. You’ve heard of it before but you’ve got some doubts. Can WordPress really handle your requirements? Can WordPress power your enterprise website?
#1 WordPress track record
WordPress is the top ranking CMS today and powers an impressive 28% of the web (and growing). 60% of all websites with a content management system (CMS) are built on WordPress. The stats that demonstrate the dominance of WordPress speak for themselves and you can find more in our infographic.
WordPress is trusted by many enterprise companies, here are just a few:
#2 No licence fees
WordPress is open-source. Open what? You may ask.
Open as in any developer can modify and enhance the code, which is then comprehensively peer-reviewed by a dedicated community of developers. People around the world are working on and improving WordPress in order to add to its greatness.
Why is that important? It is because it means that you will never have any extortionate fees for licenses again. Imagine what you could do with all of that budget that will be available when you don’t have those on-going licensing costs… Quarterly updates brining new functionality and capabilities to your world-class CMS will come completely free of charge to you, forever!
And that’s not all.
The WordPress ecosystem is built on the foundation of efficiency and transparency. No more hefty bills from IT companies with big overheads.
#3 Easy compatibility with 3rd party applications
WordPress is powering a quarter of the entire Internet and has been tested over and over and over for a wide range of 3rd party integrations. Do you need your website to be connected to Salesforce or HubSpot? How about user tracking, membership, user accounts or forums?
WordPress has you covered and so does Moove: 3rd Party integrations are now a common feature of our projects. We help our clients to automate and analyse valuable data that provides them with deep insights into their users.
For one of our clients, the UK India Business Council (UKIBC), we integrated Salesforce with their website. On their site, every user-recorded interaction is stored in Salesforce against a contact to give UKIBC’s sales team valuable data for conversion of their users into customers. We also built a bespoke WordPress plugin for their site in order to record the behaviour of users and show trends. You can read more in the UKIBC case study.
#4 Publishing content is a breeze
WordPress started out as a blogging platform. It has now grown up to become a robust CMS trusted by some of the biggest enterprises and organisations in the world and its publishing prowess is unbeatable.
Most other enterprise CMS solutions were not built with publishing in mind and for that reason, they can’t deliver the functionality that WordPress comes with out of the box or with an addition of free extensions: SEO, RSS feeds, revisions, authorship, editorial publishing workflow, moderation and much more.
#5 WordPress is user-friendly and familiar
One of the reasons WordPress is so popular is that the back-end CMS is very intuitive and easy to use. There’s not a big learning curve when it comes to using a WordPress CMS; anyone can learn to use it and that’s a huge advantage for your enterprise business. Not only is the learning curve small and training costs tiny, you’ll be surprised at how many of your employees have already used WordPress either in a previous role or in a personal capacity – and this knowledge is carried over to your business so you can just build on that.
Unlike many other CMS, when WordPress is updated, the user interface does not change dramatically so you don’t have to ‘re-learn’ how to use the CMS with every update. The updates are made with backwards compatibility and usability in mind.
#6 WordPress is secure
Being open source, WordPress has a comprehensively peer-reviewed source code. This means that vulnerabilities and breaches are discovered soon and fixed immediately.
Most of the security issues that arise with WordPress are because of bad or poorly developed plugins and not practising good security protocols. If you work with a good WordPress agency, you can be sure of a highly secure WordPress website that’s as good as a heavily priced proprietary CMS.
At Moove, we harden every WordPress website by optimising it, locking site access, strengthening server security and by taking care of the weakest link – such as weak user passwords amongst other things. Get in touch to find out more about site security measures that we take to deliver a fully secure enterprise-class WordPress website.
The most security conscious organisations such as Facebook and Governments (including Number 10 Downing Street), use WordPress – if they can run WordPress, why can’t you?
#7 WordPress scales
The largest high-traffic sites on the web rely on WordPress. This is just a small list of some of the most popular ones:
#8 You own your data
If you’ve ever been in the unfortunate position where you’re locked-in to a supplier that owns your data and won’t release it without you first paying extortionate fees then you don’t want to be in that position again!
WordPress helps you to finish with these kinds of bad practices. You will never be locked-in with a supplier again. You own all of your data and can walk away with it anytime you want.
#9 Great SEO
WordPress out of the box is an excellent platform for SEO. Keywords in URLs, automatic generation of sitemaps, page keyword analysis, RSS feeds, breadcrumbs, social integration, multi-language and multi-site are handled gracefully.
SEO is a key ingredient of any successful marketing and inbound strategy and WordPress is the right partner.
#10 Multi-language and multi-site
WordPress supports multi-sites natively and multi-language is easily achievable too. The majority of enterprise organisations need multi-language sites and WordPress is the best partner for the job having many of the complex functionalities to achieve this out of the box.
Just the beginning
There are many more compelling reasons to use WordPress for your enterprise business. Get in touch with us to discuss how you can launch a WordPress website that saves you and your team time and delivers excellent value back to your organisation.
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