How we built a new high‑performing website for the UK’s number one charity job board.

CharityJob's responsive website shown on an iPad
CharityJob's responsive website shown on an iPhone
CharityJob's responsive website shown on a Macbook

Project highlights

Overview

  • Company type

    B2B
    Not for profit

  • Size

    50+ employees

  • Regions

    UK

  • Client since

    2016

Services delivered

  • - -

    API integrations

  • - -

    Data migration

  • - -

    Design

  • - -

    Development

  • - -

    Support & maintenance

  • - -

    UX strategy

Results

  • 01

    165% increase in sessions

  • 02

    215% increase in page views

  • 03

    145% increase in clicks on the key CTA buttons

About

If you’re looking for jobs in the charity and not-for-profit sector then CharityJob is the place to find them; it’s bursting at the seams with nearly 5,000 live vacancies. CharityJob wanted a new blog that would ensure they are the ‘go-to’ place for people at all stages of their job search, when they need advice or inspiration.

TARGET AUDIENCE

Recruiters

Candidates

A person being interviewed for a new job

The Brief

A brief’s not a brief unless it sets out a few key targets.
So we agreed some measurable KPIs (Key Performance Indicators) at the start of the project.

KPIS FOR THE PROJECT INCLUDED:

  • Organic traffic to increase by

    15%

  • Google ranking on the main

    100 keywords

  • A conversion rate increase on

    ‘click to apply’ to 20%

But our work didn’t end there. CharityJob also wanted to measure job applications through the blog by total clicks on ‘view job’ and to measure content chosen to be Google ‘Best answer’.

MEASURING JOB APPLICATIONS THROUGH THE BLOG.

OTHER MEASURABLE ELEMENTS INCLUDED:

Increase

  • The traffic from the blog to the main website.
  • The number of newsletter subscriptions.
  • The content shares on social media.

An equally important area of the brief was to significantly improve the User Experience, creating a much better structure to the blog and a clear sense of direction for the user. CharityJob wanted their new blog to have a fresh, modern look and feel; and that’s exactly what we delivered!

THAT’S EXACTLY WHAT WE DELIVERED!

CharityJob's responsive website shown on a Macbook

How to become a Housing Officer

Number of jobs284

Estimated salaryup to £35000

Top locationGreater London

More

'Trust your gut & stand up for what you believe in' - More #Charity champion career tips here!

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Advanced Technical Requirements

Job feeds

We worked closely with the CharityJob internal development team to ensure blog visitors are shown related jobs based on their choice of article. We featured job blocks created in XML (Extensible Markup Language) for follow-up marketing activities. We also integrated job feeds into the blog search, to ensure searches are converted into queries on the main CharityJob website.

BLOG SEARCH JOB FEEDS

ACCELERATED MOBILE PAGES (AMP)

AMP is the new big thing in mobile. We added an AMP version of the blog content so that the site will get even better Google positions. The fast-loading pages will help the client rank within the carousel spot on mobile SERPs.

AMP
Mobile SERPs

HERE’S WHAT WE DID:

  • Content delivery network (CDN)
  • Image Optimisation (lossless compression)
  • Minified CSS, HTML and Javascript code
  • Mobile optimisation
  • Page speed optimisation
  • Redirection of broken links
  • Semantically structured html tags
  • Sitemaps generated automatically
  • SSL certificate (HTTPS)
  • Structured data (schema)
  • W3C-compliant code
  • Yoast SEO plugin installed and setup

SALESFORCE INTEGRATION

We developed a bespoke connection to Salesforce ExactTarget so visitors can subscribe directly from the website to email marketing messages. We sent all leads to a specific campaign, so no lead is ever lost. We also created a custom RSS feed for easy email marketing automation.

BESPOKE CONNECTION

REVERSE PROXY

We worked with CharityJob's internal development team to setup a reverse proxy for the new blog. We created a seamless user experience transitioning between the .net main site and the brand new WordPress blog.

Blog
Main Site

Here’s what the client had to say:

Testimonial

For the redesign of our blog, we needed to bring our brand to life. We wanted an agency that would work with us collaboratively and challenge us to try something new. We needed to produce a stunning, user and mobile friendly blog that gave us the freedom to create content that can really add value to our audience.

Moove have gone above and beyond our expectations.

From the design to the development and integration of our blog to the CharityJob website, they have done everything in their power to accommodate our range of needs and produced a beautiful website that we can be proud of every member of the team has been an absolute pleasure to work with.

Léa Samrani

Head of Product Management & Marketing

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