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Mobile Responsive
16th Feb 2017

What to consider when designing a mobile experience

Leading chipmaker ARM, predicted that their new products would render all computers obsolete and that by 2016, the world could be phone-only. Although the prediction was slightly premature, the fact remains that an ever-increasing number of online activities are being carried out on mobile devices.  According to Ofcom’s 2016 Communications Market Report, the proportion of […]

Rule of thirds
8th Feb 2017

5 tips to make your website images shine

Your website images can help you connect and communicate with your audience in a very powerful way. But, used in the wrong way, images can also be destructive and undermine your message. Neuroscientists at MIT have found that our brains identify images in just 13 milliseconds. The brain processes visuals 60,000 faster than words.  These are […]

18th Jan 2017

5 challenges digital marketers need to overcome in 2017

Last yeas was a challenging one for CMOs trying to deliver compelling branding messages to web and mobile-oriented customers. Annual data shows consumers constantly shifting between various digital platforms, causing problems with unexpected dispersions in previously focused advertising channels. Content delivery algorithms underwent significant changes last year too. Notably, Facebook upgraded its algorithm to hide so-called “click […]

13th Dec 2016

What are beacons? iBeacon technology in digital marketing

Proximity-based beacons have made big waves in the Digital marketing world this year as more and more industries are embracing the technology. Known as proximity marketing, the revenue from location-based services is expected to reach $43.3 billion by 2019, according to a recent report published by Juniper Research. The report also highlights that around 71% of this […]