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How we developed a WordPress website for a charity & delighted stakeholders

Unsupported image formatProject

At a glance

Nacro is an established charity with almost 50 years' experience as a champion of social justice.

Nacro needed a website that fully supported their range of growing services across England and Wales.

Nacro's responsive website shown on a Macbook Nacro's responsive website shown on an iPad Nacro's responsive website shown on an iPhone

Nacro said

Minuche Mazumdar profile photo

“ For our corporate website re-development, I was looking for a small, dynamic, specialist agency. I wanted them to work collaboratively with me to provide a user-friendly and visually stunning, mobile-first website that would put us ahead of our competition and keep us there over time. ”

Minuche Mazumdar

Digital Media Manager

Unsupported image formatApproach

An ambitious challenge

We re-engineered the user experience of the website, revised the Service Finder search and developed the Quick Guide tool that intuitively leads users to whatever they are looking for.

The result? A stunning website praised by peers and the public alike.

Nacro's responsive website shown on an iPad Nacro's responsive website shown on an iPhone
Unsupported image formatProcess

Our approach

Before we started building the website service, we needed to understand the context of the service. That meant analysing business needs and extracting data from workshops and interviews to establish the criteria for success of the new service.

Launch process diagram
Discovery
User Experience
Design
Development
Unsupported image formatDiscovery

Discovery and strategy

Strategic thinking is at the forefront of everything we do; this ultimately creates market leadership, fame and fortune for our clients.

We spent an entire month gathering information about Nacro's users and stakeholders. We wanted to make sure that we delivered a new website that would delight users and meet the KPIs.

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Gathering information

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Information architecture

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Generating sitemap

Unsupported image formatUser Experience

User centered design

We combined our skills in information architecture, usability and UX/UI design to enhance the browsing experience.

We achieved a significant increase in page views and user engagement.

Website
Content
Text
Images
Video
Audiences
Service
Users
Influencers
Employers
Commissioners
Media
Channel
Mobile
Desktop
Unsupported image formatUser Experience

Pixel-perfect

 
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Hand-crafted design

Our websites have to look brilliant on every device and browser; and that's what we work tirelessly to achieve.

 
The websites we create have to look brilliant on every device and browser; and that's what we work tirelessly to achieve. Unsupported image format Unsupported image format

Mobile first

The websites we create have to look brilliant on every device and browser; and that's what we work tirelessly to achieve. Unsupported image format
The websites we create have to look brilliant on every device and browser; and that's what we work tirelessly to achieve. Unsupported image format

Nacro said

Minuche Mazumdar profile photo

“ Moove fitted the bill. Encouraged by universally positive endorsements from their existing clients, I was convinced by their thoughtful and practical approach and the solid technical basis from which they work. Each team member was able to provide the right level of input throughout the project, from the initial conversations, through design concept, to the technical development. ”

Minuche Mazumdar

Digital Media Manager

Bespoke user interface

Users are particularly excited about the new Service Finder.

We designed this bespoke user interface that helps users find their nearest Nacro Service Centre.

The websites we create have to look brilliant on every device and browser; and that's what we work tirelessly to achieve.
Unsupported image formatDevelopment

Digital innovation

We created a fully resilient service that meets all security and performance standards.

We configured analytics to accurately monitor the key performance indicators.

We also planned the transition and integration of other external existing services that will be moved over to the site in the future.

Speed optimisation

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CDN

To make the site even faster and increase SEO rankings, we added Content Delivery Network for their static assets.

Speed optimisation

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Fast loading site

The Nacro site is optimised to the highest page speed standards and achieves an A rating from GTmetrix.

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Lossless images

To create super-fast loading times and improve Google page speed score, we configured loss-less image optimisation. That's a third-party application that automatically produces lightweight versions of all images uploaded to the CMS.

SEO

To make sure the new Nacro website had very strong on-page SEO and ranked high in Google, we implemented the following:

  • Page speed optimisation, GTMetrix 99%
  • WordPress SEO plugin installed
  • CDN activation (speed improvements)
  • SEO training delivered to client
  • Schema data implementation
  • Integrated lossless image optimisation service
  • Mobile optimisation
  • Minified HTML, CSS, JavaScript code
  • Redirects of broken links from the old website
  • W3C compliant code

Project and
account management

  • Clear project plan with milestones presented before the start of the project
  • Project launched on time and on budget
  • Weekly review reports sent to the product owner at Nacro
  • Weekly walk-through of the CMS showing the latest progress
  • Training on how to use the CMS and upload content
  • Email and telephone support during business hours with a two hour response time

Nacro said

Minuche Mazumdar profile photo

“ Moove gave me confidence that they could be regarded as part of the team, both during the development and afterwards, to provide ongoing technical support. As a result, we have a gem of a website, which is going to benefit our audiences for years to come. ”

Minuche Mazumdar

Digital Media Manager

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See it live

Visit Nacro.org.uk

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