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How We Developed a WordPress Website for a Charity & Delighted Stakeholders

Project

At a glance

Nacro is an established charity with almost 50 years' experience as a champion of social justice.

Nacro needed a website that fully supported their range of growing services across England and Wales.

Nacro's responsive website shown on a Macbook

Nacro's responsive website shown on an iPad

Nacro's responsive website shown on an iPhone

Nacro said

“ For our corporate website re-development, I was looking for a small, dynamic, specialist agency. I wanted them to work collaboratively with me to provide a user-friendly and visually stunning, mobile-first website that would put us ahead of our competition and keep us there over time. ”

Minuche Mazumdar

Digital Media Manager

APPROACH

An ambitious challenge

We re-engineered the user experience of the website, revised the Service Finder search and developed the Quick Guide tool that intuitively leads users to whatever they are looking for.

The result? A stunning website praised by peers and the public alike.

PROCESS

Our approach

Before we started building the website service, we needed to understand the context of the service. That meant analysing business needs and extracting data from workshops and interviews to establish the criteria for success of the new service.

Discovery

User Experience

Design

Development

DISCOVERY

Discovery and strategy

Strategic thinking is at the forefront of everything we do; this ultimately creates market leadership, fame and fortune for our clients.

We spent an entire month gathering information about Nacro's users and stakeholders. We wanted to make sure that we delivered a new website that would delight users and meet the KPIs.

Gathering information

Information architecture

Generating sitemap

USER EXPERIENCE

User centered design

We combined our skills in information architecture, usability and UX/UI design to enhance the browsing experience.

We achieved a significant increase in page views and user engagement.

WEBSITE

Content

Text

Images

Video

Audiences

Service
Users

Influencers
Employers
Commissioners
Media

Channel

Mobile

Desktop

USER EXPERIENCE

Pixel-perfect

Hand-crafted design

Our websites have to look brilliant on every device and browser; and that's what we work tirelessly to achieve.

The websites we create have to look brilliant on every device and browser; and that's what we work tirelessly to achieve.

Mobile first

Nacro said

“ Moove fitted the bill. Encouraged by universally positive endorsements from their existing clients, I was convinced by their thoughtful and practical approach and the solid technical basis from which they work. Each team member was able to provide the right level of input throughout the project, from the initial conversations, through design concept, to the technical development. ”

Minuche Mazumdar

Digital Media Manager

Bespoke user interface

Users are particularly excited about the new Service Finder.

We designed this bespoke user interface that helps users find their nearest Nacro Service Centre.

DEVELOPMENT

Digital innovation

We created a fully resilient service that meets all security and performance standards.

We configured analytics to accurately monitor the key performance indicators.

We also planned the transition and integration of other external existing services that will be moved over to the site in the future.

Speed optimisation

CDN

To make the site even faster and increase SEO rankings, we added Content Delivery Network for their static assets.

Speed optimisation

Fast loading site

The Nacro site is optimised to the highest page speed standards and achieves an A rating from GTmetrix.

Lossless images

To create super-fast loading times and improve Google page speed score, we configured loss-less image optimisation. That's a third-party application that automatically produces lightweight versions of all images uploaded to the CMS.

SEO

To make sure the new Nacro website had very strong on-page SEO and ranked high in Google, we implemented the following:

Page speed optimisation, GTMetrix 99%
WordPress SEO plugin installed
CDN activation (speed improvements)
SEO training delivered to client
Schema data implementation
Integrated lossless image optimisation service
Mobile optimisation
Minified HTML, CSS, JavaScript code
Redirects of broken links from the old website
W3C compliant code

Project and account management

Clear project plan with milestones presented before the start of the project
Project launched on time and on budget
Weekly review reports sent to the product owner at Nacro
Weekly walk-through of the CMS showing the latest progress
Training on how to use the CMS and upload content
Email and telephone support during business hours with a two hour response time

Nacro said

“ Moove gave me confidence that they could be regarded as part of the team, both during the development and afterwards, to provide ongoing technical support. As a result, we have a gem of a website, which is going to benefit our audiences for years to come. ”

Minuche Mazumdar

Digital Media Manager

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