API Integrations and
Development Services

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Moove Agency has the expertise to provide application integration and development services that link 3rd party applications and websites via standard or custom APIs, offering two-way data flows to both capture and publish data.

API integration services

Connecting websites and applications with one another eliminates duplication of effort and enhances the user experience, directly effecting productivity. We've got experience with a large variety of web services and are experts using SOAP, REST and XML-RPC as well as JSON and other communication methods.

Salesforce API

  • Contact form submissions
  • Lead creation
  • User tracking & reporting
  • Salesforce applications

Payment gateways

  • Authorize.net
  • SagePay
  • PayPal
  • many others

Other integrations

  • Accounting systems
  • Booking systems
  • Freight and delivery systems
  • Social media sites
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“We can integrate with just about anything!”
Peter Kralik, Senior Engineer at Moove Agency

Our past API integration work

Salesforce API Integration with WordPress to track users and record interactions

We're utilising our own custom WordPress plugin to record the behaviour of all registered users and run advanced analytics on the trends within users' behaviour. Every user recorded interaction is stored in Salesforce against a 'contact' to give UKIBC's sales team valuable data for conversion of their users into customers.

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MortgageBrain API Integration with WordPress to record leads

Our work with one of the largest UK publishers Which? required a number of complex integrations into not only proprietary CRMs but also bespoke systems developed by their internal teams. One of the most complex was the integration of MortgageBrain API to their WordPress site so that users can see the latest mortgage offers pulled through in real-time from MortgageBrain.

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SagePay API Integration with WordPress to process online payments

We integrated SagePay API in to our client Qube Global Software's website so that they can now take payments for their events and training courses online. This has vastly reduced the administrative burden for their in-house staff and increased their user's experience of the booking process which has had a positive and direct influence on the amount of sales and business revenue.

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Advanced real-time yacht management system integration with WordPress

A world-first integration! We integrated a complex real-time yacht booking engine in to our client's luxury yacht booking website. This has created a cutting-edge experience for their customers who can now book their yachts directly from the website (previously only possible via a phone booking). This has increased sales and reduced the burden on their sales team, resulting in higher business efficiency, lower staff costs and larger profits.

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Full integration of people directory with WordPress CMS

Who needs a printed directory of contacts? We integrated our client's internal CRM into their public facing website, creating an easy to navigate and searchable source of contact information for people and places within their organisation. It replaced the 200-page yearbook. This is searchable by keyword or postcode and synched daily with a third-party CRM system.

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Our client testimonials

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"I'm very impressed with our Salesforce CRM integrations and user tracking, and I'd absolutely recommend Moove to any company looking to convert website visitors into sales leads."
Adam Pollard, Communications and Marketing Manager, UKIBC
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"We are very pleased with the service provided by Moove Agency. The setup of our websites is quite technical as we need to connect to many external APIs, track users behaviour in real-time and feed all leads captured on the site into our CRM system. Moove Agency are great at providing the type of fast, responsive, reliable support that we need for a project of this importance."
Andrew Bradbury, Senior Marketing Manager, Which?
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“We were very impressed with Moove's technical abilities and enthusiasm for the project. They showed a true understanding of our needs and a real commitment to the vision we want to achieve with this project.”
Robert Hargrave, Communications Manager, Diocese of London
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What is an API Integration? 

An application program interface (API) is code that allows two software programs to communicate with each other. Their APIs are their languages.

It's a software-to-software interface that allows for separate parties to talk to each other. It runs the processes behind the scenes.

Typically, APIs are released for third-party development as part of a software development kit (SDK) or as an open API published on the Internet. If the applications are written in different languages or have been written for different platforms, middleware (sometimes called a 'bridge') can provide messaging services so the two applications can communicate with each other.

API design & architecture

We can design an API to expose the right pieces of your existing applications securely, and efficiently.

Whether in the cloud or on your corporate network, enable your developers and partners to build on sound SOA principles by providing services to integrate legacy and modern systems using EDI, REST, and SOAP.

Protect your network, applications, and users from accidental misuse or malicious attacks with features like control dashboards, caching proxies, and single sign-on services; essential tools which allow your administrators to log, authenticate, cache, and throttle API access to your systems.

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