WordPress Website for a Publisher

CASE STUDY

The
Brief

ODM Publishing appointed Moove Agency to redesign and develop the new InvestmentEurope.net website..

The new website needed to run on WordPress, be fully responsive, provide event management, lead generation functionality and advanced ad management.

Deadline

6 months. We delivered the project within a six-month time frame in order for the site to be ready for our client's big launch campaign.

Are you too worried about your deadlines? Give us a call!

Results

Delivered on budget

clock

Delivered on time

All functionality requested in brief delivered

Fully tested for cross-browser and cross-device compatibility

Happy and fully satisfied client

On-going digital partnership for 18 months+

Nicholas Rapley - CEO, ODM Publishing

Nicholas
Rapley

CEO
ODM Publishing

Investment Europe is an established brand targeting fund selectors and investment professionals across the Continent. This is a disparate audience by geography and we wanted to create a website that would bring the users together to generate a real sense of community. Our readers are busy and the site needs to truly deliver in terms of content and functionality.

We held a beauty parade of web designers but it was Moove who really stood out as understanding what we needed. They have approached the task with passion and professionalism. The new Investment Europe website is fantastic and we are confident this will soon become ‘the go to place for the fund selector community’ thanks to Moove’s energy and expertise.

About
Investment
Europe

InvestmentEurope is the leading brand for fund selectors and investment professionals across Europe. It provides in-depth market news and analysis, a monthly publication, both print and digital, and a portfolio of conferences and events, both locally and on a pan-European basis.

InvestmentEurope also holds the prestigious Fund Manager of the Year Awards to recognise excellence in fund management.

InvestmentEurope holds the prestigious Fund Manager of the Year Award to recognise excellence in fund management.

Building
the Website

Target Audience

If you can’t see your target, you can’t shoot your arrows. So the first thing to establish was the target audience:

Fund-selectors
Asset managers
Investment bankers
Chief Information Officers
Journalists

Our 10 Step Process

Interactive
Prototypes

At Moove, we start our website development process with a stage called Wireframing/Prototyping. We want to have productive and insightful discussions with our clients about the content, structure of pages and calls to action.

Interactive prototypes help us achieve this with amazing clarity and effectiveness.

We can suggest the structure of the content based on our experience of building websites for more than 10 years. Our clients tell us what they have learnt about their target audience, website visitors and their company strengths. Together we create a skeleton of a website that will ensure we have everything covered right from the start.

View the Prototypes View the Prototypes

Design

Today, it’s all about being good on the go. That's why we had to consider optimising the experience on mobiles and tablets.

Today, it’s all about being good on the go. That’s why we had to consider optimising the experience on mobiles and tablets.

We worked like little soldiers to get a consistent experience for every possible device.

Advanced
WordPress
development

User
Accounts

Users can register on the website to gain access to advanced features such as articles under a paywall, subscription to a print magazine, whitepaper downloads, access to digital magazines and more.

Paywall
Integration

Articles can be marked as 'Paid subscribers access only', which means they can be accessed only if a user actively subscribes to the site.

Articles can be marked as 'Paid subscribers access only', which means they can be accessed only if a user actively subscribes to the site.

Article teaser/
Google First Click
Free

If articles are under a registration wall, Google won’t be able to access them and index them. That’s bad news for SEO. Visitors from Google News also aren’t generally keen on landing on a page that requires them to register to view an article. They have better things to do.

That’s why we implemented ‘Google First Click Free’. With this, the first article seen by a Google News user doesn't need a subscription. Any further clicks on the article page will prompt the user to log in or subscribe to the news site.

Trial
Subscription

Every registered user gets a profile account created in the CMS. It’s up to CMS administrators to choose the expiry of paid subscriptions. They can also see all of the data captured about the user as they interact with the site – when they downloaded a whitepaper, presentation slides from events or read the digital magazine.

Every registered user gets a profile account created in the CMS. It’s up to CMS administrators to choose the expiry of paid subscriptions.

Whitepaper download with progressive user profiling

Here are some of the defining features of the InvestmentEurope website:

  • CMS administrators can upload whitepapers to the CMS so that users can download them free in exchange for leaving personal information
  • Every user answers a set of pre-defined questions so that they can download a whitepaper
  • CMS Administrators can select the questions from a customised Question Bank for each whitepaper
  • The website records all the answers, giving a full record of a user. A user might answer three questions for Whitepaper 1, five for Whitepaper 2 and so on. Over time, we record answers for all eight questions, giving you material for some pretty powerful marketing campaigns.
CMS administrators can upload whitepapers to the CMS so that users can download them free in exchange for leaving personal information.

Advanced
Event
Microsite
Integration

Through advanced custom development, we enabled the client to make event microsites for each event from within the WordPress CMS

This means that the site administrators can create as many event microsites as they like without any need for extra support from us.
Our clients can be independent, produce new microsites and have flexibility, at no extra cost.

Today, it’s all about being good on the go. That's why we had to consider optimising the experience on mobiles and tablets.

Custom Advanced
Carousel Slider

A home-page slider comes with a real-time search mechanism to help administrators find and select articles they wish to appear in the slider. Each slide represents a specific category, giving clients the power to showcase multiple articles.

A home-page slider comes with a real-time search mechanism to help administrators find and select articles they wish to appear in the slider.

Migration of Data from the Old Website

The old website was jam-packed with articles dating back several years. Manually uploading it all would have taken us until Christmas. Luckily, we have a few technical skills. Working alongside the client, our development teams mapped categories from old to new and then created a custom script to import raw xml data into the new WordPress system.

If you think that’s easy… the client also wanted to import images but not all images as some were protected by specific copyrights. Each image that was to be excluded was tagged and then removed from the import.

Ads Management

The website serves ads using Google’s DoubleClick for Publishers for ads trafficking. We implemented advanced tools for increased page views and ads views, such as ads refreshing on every click of a photo in photo galleries.

Social Media Integration

We introduced social media integration and encouraged sharing by the design and positioning of sharing elements. Meanwhile, we added Google Plus Authorship in posts to help build an identity for contributors.

Picture Galleries

Marketing is a big part of our clients’ websites and we introduced a picture galleries feature to enable InvestmentEurope to showcase and promote their events across the website.

Marketing is a big part of our clients' websites and we introduced a picture galleries feature to enable InvestmentEurope to showcase and promote their events across the website.

Security

We’re big on security at Moove, protecting against standard and known hacker threats. We also monitor activity on InvestmentEurope’s servers to ensure the site stays safe and healthy.

Fast-loading Site

Super-fast speed and load times are better for SEO rankings and users, so we optimise our websites for the highest-possible speed-loading score.

Continuous Agile Improvements

Since the website launched, we’ve expanded the paywall registration system. It now includes features such as photography-competition submission, download of speaker presentations, download of digital versions of print magazines – and much more.

Visit InvestmentEurope.net

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