How we’ve supported Which? for the past 4 years with a site that sits at the heart of their financial services portfolio

About Which?

With 500+ employees, Which? is the largest product-testing body in the UK. For over 50 years, Which? have campaigned to protect consumer rights, review products and offer independent advice on a wealth of subjects.

Today, it’s all about being good on the go. That's why we had to consider optimising the experience on mobiles and tablets.

The brief


Which? require a full-time WordPress developer to maintain their Mortgage Advisers Website


Which? need an agency that can be flexible and responsive to the volume of changes required to support their financial products business


Which? sought a WordPress agency with an agile approach to development that reflects the fast-moving nature of the most enterprising part of their business

Our tasks and responsibilities

  • Development, support and maintenance of bespoke Which? Mortgage Advisor WordPress theme
  • Development of new responsive templates
  • Full control over hosting and server setup
  • Creating and managing the testing, staging & production environments
  • Providing secure methods of transferring data across all channels (SSL)
  • Complying with data protection regulations and feeding internal CRM system
  • Penetration Testing - making sure the sites are fully secure
  • Integrations and support of 3rd party services
  • ResponseTap number leads management
  • Set up of advanced event tracking tags for Google Analytics
  • Creation of PPC landing pages editable within WordPress
  • Advanced setup of conversion tracking mechanisms on PPC landing pages (smart pixels)
  • MortgageBrain API integration
  • Account management support

KPIs that Moove is measured against:

Provide fast and timely response

Resolve all tickets within the same working day

Ensure no lead is lost (Lead data is captured in 4 different places to ensure that no precious lead is ever lost)

Which? said:

“We are very pleased with the service provided by Moove Agency. The setup of our websites is quite technical as we need to connect to many external APIs, track users behaviour in real-time and feed all leads captured on the site into our CRM system. Moove Agency is great at providing the type of fast, responsive, reliable support that we need for a project of this importance.”

Andrew Bradbury, Senior Marketing Manager, Which?

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