We implemented an international digital marketing strategy which will support the growth of the business as it continues to scale its global presence.
To achieve this we used WordPress Multisite which enabled us to clone the master site for multiple regions with ease (currently 10 local sites).
We also created global sections of the website such as Events and setup custom-made advanced ‘broadcasting’ feature for News and Resources.
Additionally, we implemented Google’s ‘hreflangs’, and Bing’s meta tags for each local website to ensure that search engines recognise the website content as unique for each region.
We built flexible, fully responsive templates to ensure that MRI can create an unlimited number of pages without compromising the brand guidelines and website consistency. We also created dynamic sidebars that automatically aggregate content from other parts of the site using advanced content tagging strategy (i.e. Product and Solution pages display related News, Blogs or Resources that were tagged with correct keywords).
We created bespoke Pardot forms aligned with MRI's web style guide. This gives MRI the freedom to create an unlimited amount of Pardot contact or download forms and add them to the site with ease. Additionally, we created several versions of conversion rate optimised (CRO) landing pages that will ensure the highest lead capture rate possible.
Data migration & redirects
An important part of the project was to migrate the legacy content and create a detailed plan for implementing redirects. This ensured that there were no broken links and the website enjoyed high SEO rankings shortly after launch.