WordPress Membership Website with Salesforce Integration
About UK India Business Council
The UK India Business Council supports UK businesses with the insights, networks, policy advocacy, services, and facilities needed to succeed in India.
The brief
The UK India Business Council wanted their new website to be a primary tool in achieving their business objectives.
When complete the new site needed:
- Provide an enhanced user experience for both visitors and members
- To increase and automate lead generation
- Position the UKIBC as a ‘thought leader’ in the UK-India trade space
Client's testimonial
“We selected Moove Agency as the partner to deliver our new website as they demonstrated a clear understanding of our business goals. They've delivered a site that just two weeks after launch is driving up our web traffic and sales leads. Our new website has exceeded our expectations on every front and I'm already excited about what features we'll add next! I'm particularly impressed with our CRM integrations and user tracking, and I'd absolutely recommend Moove for any company looking to convert website visitors into sales leads.”
Target audience
UKIBC has three main target audiences: Small companies, medium and large. These three main audiences are looking for different types of information and are interested in different sets of services.
Large and medium companies are looking for information about membership.
Small and medium companies are looking for information about UKIBC services.
We're driving all audiences to make an enquiry through the website. In phase 2 of the projects, users will be able to purchase memberships and services directly through UKIBC website.
Discovery and information architecture
A key part of our web development services is this discovery stage that compromises from several very important elements that make our sites such a success:
Discovery workshops
We spent a series of half a day workshops with the client drilling through their brief, their requirements, their customer profiles, their sales data to identify opportunities for the wins on the new site.
Personas
We have a range of tools to enable this process and it provides an invaluable foundation for the whole project. We covered UX journeys, personas, UKIBC's expectations and knowledge of their target audience.
Technical documentation
During the entire discovery phase, we worked on our technical documentation to guide our team through the development process which enabled us to start the development research and preparation as soon as the interactive prototypes were approved.
Interactive prototypes
This is an important part of our UX process. Our interactive wireframes enable our team to quickly move through the iterations of the site, whilst continuously improving the user journey and experience. It also ensured that our client saw the shape of their website in just one week after commissioning the project!
If you browse through this example, you can see the power of interactive prototyping. Taking the time to design the skeleton of the website ensures that the design will be effective and the development will be much faster.
Website design
At Moove, we understand that users enjoy exploring websites with rich graphics and a captivating user experience. We have a design team that is passionate and tireless in the pursuit of great design.
Style guide
We produce detailed website style guides for all our projects. Using the style guides we maintain a consistent look and feel of the website by creating a set of rules which the design follows.
Web style guides work in a similar way to brand/identity guidelines. Here we created a consistent identity for the website.
Custom user interface design
Bespoke layout design
Advanced Technical Requirements
Tiered login system and membership
The new UKIBC website has a tiered login system that allows anyone to register for free in order to gain access to basic information on how to do business in India. At the same time certain resources are only available to paid members who are registered as paid members in Salesforce. Our website checks with Salesforce every time someone new registers on UKIBC site to ensure that paid members are automatically upgraded to a paid membership package. Neat.
Social Sign-in
Users can register on the site using Google or LinkedIn social sign-in.
Tracking users and recording user interactions
We’re utilising our bespoke WordPress plugin to record behaviour of all registered users and run an advanced analytics on the trends within users' behaviour (one of the project KPIs).
Salesforce integration
Every user recorded interaction is stored in Salesforce against a contact to give UKIBC’s sales team valuable data for conversion of their users into customers (one of the KPIs of this project).
Content tagging
The site is using an easy and intuitive system of content tagging that allows content editors to tag any content with relevant keywords. This then allows the site to pull information related to particular sectors or topics, just like on the sector pages where all information from across various parts of the site is loaded to match the particular sector. VIEW SECTOR PAGES VIEW SECTOR PAGES
Search Engine Optimisation (SEO)
SEO is very important to all of our clients. UKIBC was no different. They publish huge amounts of content every month so any improvements in Google rankings will multiply their efforts tremendously. To make sure the new UKIBC has very strong on-page SEO and ranks high in Google, we have implemented the following:
- Content delivery network (CDN)
- Image Optimisation (lossless compression)
- Minified CSS, HTML and Javascript code
- Mobile optimisation
- Page speed optimisation
- Redirection of broken links
- Semantically structured html tags
- Sitemaps generated automatically
- SSL certificate (HTTPS)
- Structured data (schema)
- W3C-compliant code
- Yoast SEO plugin installed and setup
Project and account management included:
- Clear project plan with milestone presented before the start of the project
- Project launched on time and on budget
- Weekly review reports sent to the product owner at UKIBC
- Technical Documentation produced
- Bi-weekly demo review sessions to show progress
- Training on how to use the CMS and upload content delivered
- Email and telephone support provided during business hours with 2 hours maximum response time
Results
Delivered on time
Happy and fully satisfied client
On-going digital partnership established
