WordPress multisite for Europe’s leading whistleblowing provider

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Project
Highlights

Project highlights

Company type

B2B

Regions

Europe

Size

200+ employees

Client Since

2016

Services Delivered for Expolink Website

UX strategy Design API integrations Data migration Development Support & maintenance Learn more about Moove services

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Results

88%

Increase in

Qualified leads

15%

Increase in

Average user session duration

73%

Increase in

Resource downloads

About
Expolink

About Expolink

Expolink specialise in confidential whistleblowing services, and case management software solutions for global customers including many FTSE 100 and FTSE 250 companies.

Expolink’s mission is to enable every organisation to build an open, ethical culture for the benefit of its employees, customers, partners and wider community.

Target
Audience

Target Audience

SME business owners

Directors

Company Secretaries

Legal Counsels and Advisors

Head of Compliance

Head of HR

Third-party Consultants

Website
Objectives

Website Objectives

2

Secondary goal was to enable employees of whistleblowing hotline clients to submit a whistleblowing report easily. This meant carefully designing the user experience alongside the key user journeys and calls to action.

1

The main objective of the website was to enhance and support the buyer's journey as well as increase lead generation. This included requesting a demo, requesting a meeting and downloading gated content in order to capture prospect contact details.

3

The new website had to increase prospects engagement with Expolink's content. We needed to design a website that encouraged visitors to read the case studies and client endorsements, take part in benchmarking research and surveys, and sign up for the mailing list.

Information
Architecture

Information Architecture

We created bespoke interactive prototypes to allow us to test the user experience, present user journeys and place key calls to action. The prototypes were clear and effective, ensuring fast and reliable delivery. The client saw the shape of their site just two weeks after commissioning us!

Responsive
Design

Responsive Design

We tested across multiple mobile devices to ensure that the user experience was perfect.

Our responsive designs showcased the reliability and trust that Expolink wanted to convey to potential clients.

Style
Guide

Style Guide

We also created a bespoke style guide for Expolink to keep all front-end code consistent with the supplied design.

Typography

VAG Rounded

The quick brown fox jumps over lazy dog

Proxima Nova

The quick brown fox jumps over lazy dog

Colour Palette

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#f88e1e

#0a3c8f

#f88e1e

Buttons

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Advanced
Technical
Functionality

Advanced Technical Functionality

The new site had to have very strong SEO and also load quickly, so we implemented:

WordPress Multisite

We used WordPress Multisite, which will support the growth of the business as it continues to scale its European presence. Using WordPress Multisite allowed us to clone the website for multiple-language variations with ease (currently English, French, German and Spanish).

Flexible Templates

We built flexible, fully responsive templates to ensure the client can create an unlimited number of pages without compromising the brand guidelines and website consistency.

We also created flexible sidebars that automatically aggregate content from other parts of the site using content tagging strategy (i.e. case studies marked with certain keyword appear on pages that promote this type of services).

User Data Capture

The new website captures user data and passes it through to WordPress in an exportable CSV format for customer retention. Each form has bespoke settings to ensure it’s completely customisable. We created the forms with scalability and A/B testing in mind, and they’re all editable using the WordPress CMS.

Data Migration & Redirects

Developers also created a detailed plan for implementing redirects, speeding up the process with a set of customised scripts.

Search Engine
Optimisation

Search Engine Optimisation

The new site had to have very strong SEO and also load quickly, so we implemented:

01

Content delivery network (CDN)

02

Image Optimisation (lossless compression)

03

Mobile optimisation

04

Redirection of broken links

05

Sitemaps generated automatically

06

Structured data (schema)

07

Yoast SEO plugin installed and setup

08

Hreflangs to support international SEO strategy

09

Minified CSS, HTML and Javascript code

10

Page speed optimisation

11

Semantically structured html tags

12

SSL certificate (HTTPS)

13

W3C-compliant code

Client
Testimonial

Client Testimonial

Consummate professionalism, and helpful, genuine people that really know their discipline. Every member of the Moove team has impressed us.

We were convinced of Moove’s capability and enthusiasm for the project at the outset, and your careful oversight ensured everything was delivered to spec and on time.

I honestly don’t think we could have picked a nicer, more effective group of people to work with.

Jamie Lombard

Marketing Manager

WordPress multisite for Europe’s leading whistleblowing provider

Project highlights

Results

Qualified leads

Average user session duration

Resource downloads

About Expolink

Target Audience

SME business owners

Directors

Company Secretaries

Legal Counsels and Advisors

Head of Compliance

Head of HR

Third-party Consultants

Website Objectives

Information Architecture

Responsive Design

Style Guide

Typography

Colour Palette

Buttons

Advanced Technical Functionality

Search Engine Optimisation

Client Testimonial

Jamie Lombard

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