We tested across multiple mobile devices to ensure that the user experience was perfect.
Our responsive designs showcased the reliability and trust that Expolink wanted to convey to potential clients.
WordPress multisite for Europe’s leading whistleblowing provider
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Project
Highlights
Highlights
Project highlights
Company type
B2B
Regions
Europe
Size
200+ employees
Client Since
2016
Services Delivered for Expolink Website
Results
Results
88%
Increase in
Qualified leads
15%
Increase in
Average user session duration
73%
Increase in
Resource downloads
About
Expolink
Expolink
About Expolink
Expolink specialise in confidential whistleblowing services, and case management software solutions for global customers including many FTSE 100 and FTSE 250 companies.
Expolink’s mission is to enable every organisation to build an open, ethical culture for the benefit of its employees, customers, partners and wider community.
Target
Audience
Audience
Target Audience
SME business owners
Directors
Company Secretaries
Legal Counsels and Advisors
Head of Compliance
Head of HR
Third-party Consultants
Website
Objectives
Objectives
Website Objectives
Information
Architecture
Architecture
Information Architecture
We created bespoke interactive prototypes to allow us to test the user experience, present user journeys and place key calls to action. The prototypes were clear and effective, ensuring fast and reliable delivery. The client saw the shape of their site just two weeks after commissioning us!
Responsive
Design
Design
Responsive Design
Style
Guide
Guide
Style Guide
We also created a bespoke style guide for Expolink to keep all front-end code consistent with the supplied design.
Typography
VAG Rounded
The quick brown fox jumps over lazy dog
Proxima Nova
The quick brown fox jumps over lazy dog
Colour Palette
#0a3c8f
#f88e1e
#0a3c8f
#f88e1e
Buttons
Advanced
Technical
Functionality
Technical
Functionality
Advanced Technical Functionality
The new site had to have very strong SEO and also load quickly, so we implemented:
WordPress Multisite
We used WordPress Multisite, which will support the growth of the business as it continues to scale its European presence. Using WordPress Multisite allowed us to clone the website for multiple-language variations with ease (currently English, French, German and Spanish).
Flexible Templates
We built flexible, fully responsive templates to ensure the client can create an unlimited number of pages without compromising the brand guidelines and website consistency.
We also created flexible sidebars that automatically aggregate content from other parts of the site using content tagging strategy (i.e. case studies marked with certain keyword appear on pages that promote this type of services).
User Data Capture
The new website captures user data and passes it through to WordPress in an exportable CSV format for customer retention. Each form has bespoke settings to ensure it’s completely customisable. We created the forms with scalability and A/B testing in mind, and they’re all editable using the WordPress CMS.
Data Migration & Redirects
Developers also created a detailed plan for implementing redirects, speeding up the process with a set of customised scripts.
Search Engine
Optimisation
Optimisation
Search Engine Optimisation
The new site had to have very strong SEO and also load quickly, so we implemented:
01
Content delivery network (CDN)
02
Image Optimisation (lossless compression)
03
Mobile optimisation
04
Redirection of broken links
05
Sitemaps generated automatically
06
Structured data (schema)
07
Yoast SEO plugin installed and setup
08
Hreflangs to support international SEO strategy
09
Minified CSS, HTML and Javascript code
10
Page speed optimisation
11
Semantically structured html tags
12
SSL certificate (HTTPS)
13
W3C-compliant code
Client
Testimonial
Testimonial
Client Testimonial
Consummate professionalism, and helpful, genuine people that really know their discipline. Every member of the Moove team has impressed us.
We were convinced of Moove’s capability and enthusiasm for the project at the outset, and your careful oversight ensured everything was delivered to spec and on time.
I honestly don’t think we could have picked a nicer, more effective group of people to work with.
Jamie Lombard
Marketing Manager
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