WordPress Website Case Study

How we increased the number of leads by 300% for a B2B technology company

About Teneo

Teneo offers global organisations the strongest mix of optimisation solutions for applications, networks, storage and security, which they design by understanding through consultancy and delivering through managed services.

Passionate about what they do, Teneo is the spark that ignites a new approach to technology. It was time to find a new approach to managing the Teneo website.

person about
Lauren Fortune
MARKETING DIRECTOR

“We selected Moove as they are highly specialised in what they do, agile and experts in web development. I’m pleased to say that they have given us time and attention in abundance.

Throughout our journey so far Moove have demonstrated fantastic project management skills. This has made collaboration a pleasure and enabled us to work like colleagues in a virtual office.

Our developer was enormously responsive and worked particularly long hours to help get the site ready for launch. His brilliant sense of humour certainly eased the pressure.

Since its launch, the Teneo website has already quadrupled the number of datasheet downloads meaning much greater intelligence for the sales team to act upon!

We now look forward to the next phase of website development together!“

The brief

With offices in the UK, France, USA and Australia, Teneo wanted to manage their international content, graphics and even layout from one location. That meant WordPress, the state-of-the-art publishing platform and possible saviour of the free world.

Teneo needed a localised identity for each site and to drive lead generation faster than a caffeinated cheetah. This would be the place for finding out about next-generation technologies and keeping ahead of the curve.

Target audience

In the IT world, teams vary widely. You can be dealing with one extremely busy IT Manager who deals with everything or massive teams of decision makers that have very granular roles and responsibilities. Creating personas, based on research with real customers, meant the website could be built with their needs in mind. We think the influencer is a Malcolm.

Creating personas, based on research with real customers, meant the website could be built with their needs in mind

STRATEGIST

Personas
Creating personas, based on research with real customers, meant the website could be built with their needs in mind

INFLUENCER

Creating personas, based on research with real customers, meant the website could be built with their needs in mind

IMPLEMENTER

Creating personas, based on research with real customers, meant the website could be built with their needs in mind

SHARER

Creating personas, based on research with real customers, meant the website could be built with their needs in mind

TROOPS

The goals

  • More control over content to post new content faster and more regularly
  • Easy-to-use open-source content management system (WordPress!)
  • Content managed across four offices around the world
  • Localised identity for each site
  • Integration with email platform and web visitor ID technology
  • Central hub of Teneo’s digital marketing strategy serving internal and external communications

  • Create a community and thought-leadership for IT leaders centralised around new website
  • Create a support hub
  • Key communication tool for customers and sales team
  • Strong natural SEO
  • Multi-language support
  • Integration with Marketing Automation technologies

Design & new branding

We co-operated on this with Ogilvy New Business. They created the new Teneo logo, colours and branding as well as the new design. We took their beautiful work and turned it into a fully functional WordPress website.

Ogilvy created the new Teneo logo, colours and branding as well as the new design. We took their beautiful work and turned it into fully functional WordPress website.

Responsive web design

Teneo's new responsive website shown on an iPhone, iPad & Macbook

It’s important to consider an optimal viewing experience for both mobile and tablet devices. We worked extra hard to use a responsive framework and get a consistent experience for every possible device.

Customised multisite plugin

Teneo needed to manage content for their international sites from one location, and we worked hard with WordPress Multisite to make this happen.

They could not only manage content from one place but also post to any of the sites simultaneously, which makes life much easier for content editors.

Without this, Teneo would have been copying and pasting the same content across four websites manually, ouch!

Teneo needed to manage content for their international sites from one location, and we worked hard with WordPress Multisite to make this happen.

Geo-location, language variations

To focus on the customer, the site design needed to be more international than the Eurovision Song Contest. We thought hard about how people from all over the world could see content created especially for them.

We managed to point users to the correct version of the site based on their geographic location. Yes, we know. We’re good. And we continue to add more sites to Teneo’s WordPress multisite setup.

SEO, speed optimisation, Google rankings

Super-fast speed and load times can propel you up the Google escalator. They also sit well with impatient users. That’s why we optimise our websites to achieve the highest-possible speed-loading score. Since its launch in October 2015, the Teneo website has already quadrupled the number of datasheet downloads between the period of October to December 2015 in comparison to the same period in 2014, meaning much greater intelligence for the sales team to act upon!

We implemented all this on Teneo’s new site:

  • Optimised page speed
  • Google Page Speed: 80/100 for desktop and 80/100 for mobile
  • Semantically structured headings (H1, H2, H3) to include important keywords
  • WordPress SEO plugin installed and explained to the client
  • Structured data (schema)
  • Mobile optimisation
  • Redirects of broken links from the old website

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