The UK India Business Council supports UK businesses with the insights, networks, policy advocacy, services, and facilities needed to succeed in India.
The UK India Business Council wanted their new website to be a primary tool in achieving their business objectives.
When complete the new site needed:
“We selected Moove Agency as the partner to deliver our new website as they demonstrated a clear understanding of our business goals. They've delivered a site that just two weeks after launch is driving up our web traffic and sales leads. Our new website has exceeded our expectations on nearly every front and i'm already excited about what features we'll add next! I'm particularly impressed with our CRM integrations and user tracking, and i'd absolutely recommend Moove for any company looking to convert website visitors into sales leads”
We pulled out all the stops for this one. Here are the digital terriers who got their teeth stuck into UKIBC’s site.
UKIBC has three main target audiences: Small companies, medium and large. These three main audiences are looking for different types of information and are interested in different sets of services.
Large and medium companies are looking for information about membership.
Small and medium companies are looking for information about UKIBC services.
We're driving all audiences to make an enquiry through the website. In phase 2 of the projects, users will be able to purchase memberships and services directly through UKIBC website.
A key part of our web development services is this discovery stage that compromises from several very important elements that make our sites such a success:
We spent a series of half a day workshops with the client drilling through their brief, their requirements, their customer profiles, their sales data to identify opportunities for the wins on the new site.
We have a range of tools to enable this process and it provides an invaluable foundation for the whole project. We covered UX journeys, personas, UKIBC's expectations and knowledge of their target audience.
During the entire discovery phase, we worked on our technical documentation to guide our team through the development process which enabled us to start the development research and preparation as soon as the interactive prototypes were approved.
This is an important part of our UX process. Our interactive wireframes enable our team to quickly move through the iterations of the site, whilst continuously improving the user journey and experience. It also ensured that our client saw the shape of their website in just one week after commissioning the project!
If you browse through this example, you can see the power of interactive prototyping. Taking the time to design the skeleton of the website ensures that the design will be effective and the development will be much faster.
At Moove, we understand that users enjoy exploring websites with rich graphics and a captivating user experience. We have a design team that is passionate and tireless in the pursuit of great design.
We produce detailed website style guides for all our projects. Using the style guides we maintain a consistent look and feel of the website by creating a set of rules which the design follows.
Web style guides work in a similar way to brand/identity guidelines. Here we created a consistent identity for the website.
The new UKIBC website has a tiered login system that allows anyone to register for free in order to gain access to basic information on how to do business in India. At the same time certain resources are only available to paid members who are registered as paid members in Salesforce. Our website checks with Salesforce every time someone new registers on UKIBC site to ensure that paid members are automatically upgraded to a paid membership package. Neat.
We’re utilising our bespoke WordPress plugin to record behaviour of all registered users and run an advanced analytics on the trends within users' behaviour (one of the project KPIs).
Every user recorded interaction is stored in Salesforce against a contact to give UKIBC’s sales team valuable data for conversion of their users into customers (one of the KPIs of this project).
The site is using an easy and intuitive system of content tagging that allows content editors to tag any content with relevant keywords. This then allows the site to pull information related to particular sectors or topics, just like on the sector pages where all information from across various parts of the site is loaded to match the particular sector. VIEW SECTOR PAGES VIEW SECTOR PAGES
SEO is very important to all of our clients. UKIBC was no different. They publish huge amounts of content every month so any improvements in Google rankings will multiply their efforts tremendously. To make sure the new UKIBC has very strong on-page SEO and ranks high in Google, we have implemented the following: