Claire oversees the operational side of the agency. She has over 15 years project management, sales and marketing experience and holds an MSc in Marketing from Cass Business School.
Claire oversees the operational side of the agency. She has over 15 years project management, sales and marketing experience and holds an MSc in Marketing from Cass Business School.
Claire oversees the operational side of the agency. She has over 15 years project management, sales and marketing experience and holds an MSc in Marketing from Cass Business School.
Fauna & Flora is an international wildlife conservation charity. Their website plays a vital role in supporting the organisation’s fundraising efforts, enabling charitable donations, promoting global conservation projects, showcasing partnerships, and communicating its mission to supporters around the world.
Built on WordPress, the platform includes a highly customised donation journey that integrates directly with Fauna & Flora’s Salesforce CRM, creating a seamless experience for donors while ensuring accurate data flows into the charity’s CRM.
The Challenge
When Fauna & Flora partnered with Moove Agency, they were experiencing increasing development costs, lengthy response times, and limited progress on new features despite significant ongoing investment. They needed a proactive WordPress partner who could:
Reduce ongoing development costs
Respond quickly to support requests
Deliver new functionality on a continuous basis
Provide technical leadership and strategic recommendations
Become an extension of their internal digital team
Technical Overview
The Fauna & Flora website is a sophisticated WordPress platform with several bespoke integrations and business-critical services, including:
Specialised WordPress hosting with separate Development, Staging and Production environments deployed via SSH
Source code managed through the Fauna & Flora’s own git repository
Custom WordPress theme built using Timber and Twig
Flexible page builder powered by Advanced Custom Fields (ACF)
GDPR consent management
Bespoke PHP donation platform integrating with Salesforce CRM
Complex donation journeys supporting:
Multiple membership types
Direct Debit payments
International currencies
Gift Aid
Conversion tracking through Google Tag Manager
Campaign Monitor integration for newsletter subscriptions during donations
Our Ongoing Support
Moove Agency provides an ongoing WordPress support and development partnership that includes:
New feature development and continuous website improvements
Dedicated design and development each month
Monthly WordPress core and plugin updates
Security monitoring and preventative maintenance
Code reviews and quality assurance
Deployment management across Development, Staging and Production environments
Git-based development workflow with SSH deployments
and more
Results
Since partnering with Moove Agency, Fauna & Flora has benefited from:
Faster response times and same-day resolution
Reduced development costs through a more efficient delivery process
Continuous improvements to the website and donation platform
Greater stability and reliability across the entire platform
A collaborative technical partner that works closely with both fundraising and communication teams
Ongoing strategic recommendations that help future-proof the website and improve the donor experience
Greater value, faster delivery, and a significantly higher return on investment
Our Partnership Continues
Our relationship with Fauna & Flora continues to grow. We work closely with their communication and digital teams to deliver new functionality, optimise the donor journey, improve website performance, and support new fundraising campaigns throughout the year. By combining proactive support with continuous development, we help ensure their website remains a powerful platform for conservation fundraising.
Partnering with Moove Agency has been one of the best decisions we’ve made for our website. Their technical expertise, speed of delivery and commitment to finding the best solutions have been exceptional. Every interaction is professional, collaborative and focused on delivering real value. Thanks to Moove, we have complete confidence in our website and know we have a partner who genuinely cares about our success.William Skellorn – Website Manager, Fauna & Flora
Partnering with Moove Agency has been one of the best decisions we’ve made for our website. Their technical expertise, speed of delivery and commitment to finding the best solutions have been exceptional. Every interaction is professional, collaborative and focused on delivering real value. Thanks to Moove, we have complete confidence in our website and know we have a partner who genuinely cares about our success.William Skellorn – Website Manager, Fauna & Flora