Case Study: Helping Westland Achieve Their Marketing Objectives

About Westland

Westland is a market leader in lawn care and gardening products, with a heritage spanning over 100 years. If you have a garden, chances are you’ve used a Westland product this season! Their comprehensive range supports both outdoor gardens and indoor plants, making them a household name among gardening enthusiasts.

summer essentials

The Challenge

When Westland approached Moove Agency, they were facing multiple issues with their existing WordPress website:

  • The site was outdated and plagued by technical issues.
  • Their previous agency lacked the technical expertise to maintain or improve the platform.
  • Westland’s marketing team couldn’t update content or resolve functionality problems, hindering campaign execution.

They needed a reliable, technically proficient partner who could work collaboratively and flexibly — and that’s exactly what we delivered.

WordPress map locator

 

Our Solution

#1Stockist Locator

The Stockist Locator — a critical feature for customers looking to buy products — was broken. Our very first task after taking over the website maintenance was:

  • Overhaul the data import system and improve the integration with the Google Maps API.
  • Develop a custom CSV import tool, enabling the upload of over 100,000 stockists via a simple WordPress CMS interface.
  • Improve the Locator, which was written in React, fixing persistent front-end bugs.

Impact

  • Seamless, bug-free user experience.
  • Hundreds of staff hours saved through automation.
  • Restored a key feature supporting both customers and sales.

 

#2Hosting Migration & Performance Boost

The site suffered frequent downtime and performance issues. Our team:

  • Migrated the website to our preferred, high-performance hosting provider.
  • Conducted a full package of performance and security upgrades.

Impact

  • Stable, reliable site performance.
  • Empowered the marketing team to confidently launch campaigns and updates.

 

#3In-depth Code Review

Upon taking over, we discovered that poor code quality and lack of best practices were affecting the site’s performance and SEO. We:

  • Performed a comprehensive code audit.
  • Improved page speed and Core Web Vitals.
  • Set up a staging environment and implemented a professional deployment workflow.
  • Ensured cross-browser compatibility and overall site robustness.

 

#4Enhanced Site Security

Security was a priority. During the Code Review process, we:

  • Identified and re-wrote vulnerable code segments.
  • Aligned the entire codebase with modern WordPress security standards.

Result

  • A secure, future-ready platform that protects both the brand and its users.

 

Security headers before our Code Review

WordPress site Security Headers BEFORE

Security headers after our Code Review

WordPress site Security Headers AFTER

#5On-going Partnership

Our work with Westland continues. We’ve built a trusted, long-term partnership that keeps delivering value:

  • We provide same-day ticket resolution, ensuring their team can move quickly without disruption.
  • We collaborate closely with their marketing team on a wide range of digital initiatives, from landing page creation to seasonal campaign support.
  • Our agile approach allows us to proactively identify opportunities, recommend improvements, and implement new features as Westland’s needs evolve.

Impact

  • A responsive, supportive digital partner working as part of Westlands’ marketing team.
  • Faster go-to-market for campaigns.
  • Consistent delivery of high-quality, results-driven digital solutions.
  • Westland can confidently execute campaigns, update content, and rely on the website as a core business asset.

The Result

Westland now has a stable, scalable, and high-performing website — backed by a responsive, agile digital partner. With fast support, reliable infrastructure, and a team that understands their business, Westland’s marketing team is empowered to execute campaigns efficiently and focus on growth.

Client Testimonial

blockquote iconMoove Agency has been a game-changer for us. After a frustrating experience with agencies that lacked technical know-how, Moove stepped in and not only rescued our website but also established a truly collaborative and proactive partnership. It’s a huge relief to be working with a WordPress agency we can trust — responsive, reliable, and always a step ahead.Laura Mallinder – Marketing Manager, Westland

 


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