New WordPress Website for a Leading Publisher

letsrecycle.com is the UK’s leading website for businesses, local authorities and community groups involved in recycling and waste management.

Working closely together for over 8 years, we recently launched their brand new WordPress site that has transformed their online publishing.

Their content team now has a powerful editorial experience that enables them to quickly create and publish new content including rich media, expert opinion, advertising banners, directory reviews and more.

Some of the advanced features of the new website include:

Banner System

• The website features an advanced WordPress-powered banner system that allows the CMS editors to choose which banners should appear on which pages based on custom rules setup in the CMS.

Fast Database

• The website stores over 20,000 articles written over the past 20 years.
• Our database and chosen hosting solution had to be ultra fast to handle such a vast amount of content.
• We also successfully migrated over 85,000 posts, images and legacy content into the new site prior to launch.

User Experience

• With a focus on improved information architecture, mobile-first modern design and enhanced user journeys the new website attracts new readers and drives up engagement.

Flexible Page Builder

• We built flexible, fully responsive templates to ensure that the letsrecycle.com team can create an unlimited number of pages and stories without compromising the brand guidelines and website consistency.

Fast & SEO Optimised Site

• The website was built to the highest development standards, optimised for Web Core Vitals and security.
• It scores an impressive A from GTmetrix, and 94% from Google Page Speed Insights.
• It was built with SEO optimisation in mind, security and speed to ensure the highest user experience and organic SEO results.

Services Delivered

• UX strategy
• Responsive Design
• WordPress CMS Development
• Data migration
• API integrations
• Support & maintenance

Results

• The new website is generating great results for the editorial and sales teams at letsrecycle.com with a rise in readership across the website and increased support from advertisers.

Over the many years working together, Moove has always demonstrated first-class project management and WordPress development skills. We are very excited about our new WordPress powered publishing platform that allows us to reach more readers, faster and easier than ever before.Steve Eminton, Editor in Chief – letsrecycle.com