Why Your Website Speed Matters to Your Business

Claire
Posted by
Client Services Director

Your WordPress website speed affects user experience, search rankings and conversion rates. As faster and more reliable internet connectivity has become widely available, expectations of website speed have increased. According to KISSmetrics, 40% of people abandon a website that takes more than 3 seconds to load.

The speed of your WordPress website directly impacts not only your customer’s experience and interaction with your website but also their perception of your business. 93% of UK executives believe that increased mobile page speeds helped to lift customer satisfaction scores.

Your WordPress website speed impacts your bottom line

A slow website can have a direct impact on your bottom line. A 1% delay in page response can result in a 7% reduction in conversions. To put that into perspective, if an E-commerce site is making £100,000 per day, a 1 second page delay could potentially cost an astounding £2.5 million in lost sales every year. (Source: KISSmetrics)

If your WordPress website is loading slowly, then it’s potentially decreasing your sales as well. The effect is compounding – not only are you sales and conversions at risk of being driven down, your audience could dwindle too.

Speed to market with products and services

Your WordPress website plays an important role in making sure your business can communicate quickly and effectively to your customers and potential audiences. As opportunities arise, businesses need to be agile in responding and making the most of the available opportunity.

Having the internal framework in place to get marketing materials to market, or a Web Development Agency engaged on a WordPress support retainer, means having the resources to execute quickly on new strategies and marketing plans. Well-defined workflows and process automation fall down when customer-facing media does not match the messaging that you want to convey.

A fast WordPress website creates a culture of speed

With a defined workflow for launching new campaigns and customer experiences via your WordPress website, the flow of strategy, execution, test and learning begins to feedback and influence wider areas of the business. A faster website enables your organisation to take advantages of opportunities that were previously unavailable, while constantly iterating strategy and sales messaging.

As Adam Fridman writes in Inc.com No company in any industry can expect to get ahead with a slow culture; by design, entrepreneurship is all about moving forward and pushing innovation forward.

Getting serious about the speed of your website

The back-end performance of a website directly impacts search engine ranking. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. (Source: Moz) So if you’re serious about website speed and your ranking then work with a WordPress Development Agency with the technical ability to build your website with speed as a priority so that the code under the hood is as impressive as the front end design.

Here at Moove Agency, we ensure that the websites we build for our clients and indeed our own website all have a double A score with page speed performance tool GT Metrix:

Website Speed

Speed is everything to your business and your website provides the ability to communicate effectively at the speed of your own decision-making.

Do you have a question on WordPress optimisation or how to best ensure your website moves at the speed of your business? Get in touch with us today to discuss how we can ensure that your ideas are executed fast, flawlessly, on time and budget.

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Claire
posted by
Claire Hall
Client Services Director

Claire has 15+ years of experience across a range of areas including project management, sales and marketing. As part of our Client Services Team, Claire leads the strategic innovations for our client projects.

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